About the Project

Brand and campaign identity for a gamified English-learning app, built to make daily practice feel like a habit worth keeping rather than a classroom chore.

Challenge

Language-learning apps tend to read as either a dry curriculum repackaged for mobile or a gamified toy nobody trusts to actually teach. Tilu needed to sit convincingly between the two.

Outcome

A warmer, more distinct identity system carried across product, campaign and social — recognisable without borrowing anyone else's visual language.