Brand and product system for a global prop trading firm. On-demand payouts, weekend holds and a challenge structure built for traders who trade for a living, not for a screenshot.
The category sells on discount codes and hype. BEM had real payout infrastructure and 20,000 funded traders, and a brand that looked like every other Telegram-grown prop firm.
One system running across product, campaign and merch — restrained purple, stone-carved imagery, and offers that read as terms rather than shouting.
Jan 2025 – Dec 2025 (12mo)
Prop trading, Fintech
Brand, product design, campaign system
Sher, Azamat, Nil, Nilsu, Olya
Results
20k+
+38%
2.6×
180+
Scanprops
Scan faster, trade smarter.