About the Project

Brand and product system for a global prop trading firm. On-demand payouts, weekend holds and a challenge structure built for traders who trade for a living, not for a screenshot.

Challenge

The category sells on discount codes and hype. BEM had real payout infrastructure and 20,000 funded traders, and a brand that looked like every other Telegram-grown prop firm.

Outcome

One system running across product, campaign and merch — restrained purple, stone-carved imagery, and offers that read as terms rather than shouting.