v5Style guide
Translucent frosted Obol payment cards floating against black
Layered frosted Obol brand collateral under cool edge light
Client notes

“FADA took the time to understand what we were trying to do, not just visually, but strategically. Their approach felt patient, smart, and very human. By the end, we had a brand and website that finally felt aligned with who we are. Couldn't recommend them enough.” — CFO, Obol Settlement

Obol printed stationery system arranged on a black surface
Obol brand mark on a lit roadside billboard on a wet night
Challenge

Treasury teams do not buy innovation, they buy the absence of risk. Every crypto signal on the page was a reason to end the call early.

Outcome

A brand that reads like private banking rather than a protocol. Enterprise close rate moved, and the brand stopped being the objection in the room.

+34%

Enterprise close rate

2.4×

Qualified inbound

3

Financial districts