About the project

A campaign and motion system that moved a fintech brand out of paid social and onto transit, out-of-home and film — one toolkit, handed over in full.

Challenge

Acquisition ran entirely through auctions the brand did not control, and the creative had nothing to say once it left the feed.

Outcome

Blended acquisition cost fell for three consecutive quarters while spend held flat, and the toolkit now runs in-house.

Timeline

Mar 2024 – Aug 2024 (6mo)

Category

Fintech, Campaign

Team

• SherCampaign strategy
• AzamatArt direction
• NilDesign
• NilsuProduction
• OlyaMotion